Marketing and advertising are fuzzy disciplines to begin with – ask 20 experts what the difference between the two are, and you’ll get 20 diverse responses. Much of the business world stirs marketing and advertising together in one big bouillabaisse of methods to get products to prospects and clients. For professionals implementing marketing and advertising initiatives, however, it is important to understand that the terms are not synonymous.

Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing.

A simple concept by definition, if not execution, marketing is every way you touch a prospect or customer. That includes tools such as paid advertising, and it also includes dozens of smaller variables, everything from how your receptionist answers the phone, to how an order is fulfilled, to the positive or negative buzz about your product.

Our team can build a matrix that lists a forum and following for your book in its first year of life. Includes issues and topics in the book, targets for endorsements and reviews, online strategy, e-press kit elements, tour logistics, author’s personal media campaign, and third party opportunities to garner attention, readers, and book sales.

There are a variety of platforms that you can mix and match, but the best thing to do is to ask your marketing expert, which would suit your book, and ask them what would be the best strategy to achieve expected results, and a long term success.

And most of all, marketing and advertising are not all about spending and spending money, ask our
experts to avoid that fiasco, ask them the best thing to do, what and how to start, if you are a first time author, then welcome! But if you have published before and had a very rough journey because you did not have the right guidance, WE HOPE YOU ARE OPEN ENOUGH TO HEAR OUR PIECES OF ADVICE.

See the clicks at the side for the services we offer, but better if you ask our experts!